Posts Tagged ‘brand’

Why should anyone like us?

Any opportunity I get to tap into the minds behind the most powerful social network I’m gonna take it. At Gannett HQ I got the chance to attend a Q&A with Facebook Executives Andy Mitchell and Vadim Lavrusik . They gave great examples of how newsrooms and news personalities are using social networking and the “wisdom of the people” to strengthen credibility and conversation. According to Mitchell 50% of Facebook’s 750+ Million users return daily to check in. Their new mobile application already has 250 million tapping away. As a journalist it was helpful to see the different ways to search for sources, news and subjects.

They pointed out that their analytics which are what any brand really cares about, still has some kinks in it (like lack of customization, bad CTR, no way to track time spent on page or top content). Even with that  or lack thereof, it seems everyone is in a rat race to get more people to like them. Even though most newsrooms and managers are still trying to figure out what all this means. You may win the popularity contest online– but how this translates to breaking news consistently through use of fans, improving ratings and above all making some money have not been proven. Sorry.. there’s no answer or app for that.

I will say it was interesting to see how different news stations are vying to increase their Likeness. One promised only exclusive content while another embraced social good donating a bottle of water for every Like they got. Then there was the shop that promised viewers that for 3,000 likes they’d tase their weatherman. Of course it happened… and I agree with the Facebook guys– they could’ve had a higher goal. Talk about adding some real insult to injury.

From my observation– I feel people decide to “Like” a page when they get something free or if their friend asks them to do it. It’s that simple. I’ve had a lot of fun with it getting news tips, story ideas and viewer generated content I can share on-air.

With that, I’m interested in seeing how a page inspires you to pledge your allegiance. What does it take for you to give that virtual and now most highly valued “thumbs up.”

PS: Don’t forget to Like OMG on Facebook 😉

'DC Cupcakes' Premier, Creator Talks Pitchin' Your Biz

 From representing Georgetown Cupcake to landing it it’s own show…  4-time Emmy Award winning producer Terence Noonan wows Washington with insider secrets to getting your biz media buzz.

WATCH: Terence Noonan Speaks to NACE

For 2 hours he captivated a sold-out crowd from the National Association of Catering Executives giving them the skinny to selling their brand and getting media exposure.

In addition to working on special projects Terence is currently the  Supervising Producer of The Dr. Oz Show. Below, we asked my boy ‘T’ to share some of his top tips with OMG. You’ll want to print this out.

In other news, look for the launch of his new show ‘DC Cupcakes’  will air Friday July 16th!

Terence’s Top 3 Tips to Getting Your Biz on TV:

Tip #1: In three sentences or less, write out who you are and what you have to offer that is unique from what is already out there.

Tip #2:  Spend one week watching local and national TV– like from WUSA9 to The Today Show to Ellen. Educate yourself . Make a youtube video of yourself showing your expertise in action- let the power of the internet work for you. Insider Secret: Dr. Oz staff scours the internet when looking for potential guests for The Dr. Oz Show. 

Tip #3: Write up 3 pitches. Make sure they have a hook and think visual.  It’s all about the tease.. so fill in the blank when thinking of your pitch: “When we come back ___________” 

BONUS:  Come up with 3 stories form your life that you can use for interviews. Being a ‘relatable’ guest will make you more appealing to producers and the people booking the shows.

Follow Terence on Twitter @TVTerence

Meet Georgetown 'Cupcake Dreams' Creator in DC

Ah! keeping the TLC reality show about the Georgetown Cupcake girls a secret was so tough when one of your BFF’s is the creator and executive producer of it.  But with the show in the bag and launching this summer I’ve got no problem spilling the beans now on where you can track  down the man behind the batter series yourself.

On June 15th, you have the chance to pick the creative brain of Terence Noonan who is also a 4-Time Emmy Award winning TV producer (up for a 5th) and the Supervising Producer of The Dr. Oz Show.

Terence is going to be a guest speaker for the National Association for Catering Executives on the topic of building a brand and establishing your expertise.  If you’re a caterer or event professional trying to achieve that ‘expert’ status in the Washington area this is a must attend event.

Terence lays out a clear step-by-step strategy to get your personality, special knowledge, idea, product, or company out in the public eye and even on TV. Noonan will teach you how to create a PLATFORM for yourself and your MESSAGE to bolster your EXPERTISE and uniqueness as well as build your BRAND into one that everyone trusts and wants to use. Noonan’s program describes how little things you do to get your brand into the media world can give you a big break in your business, BUILD CLIENTELE, and put your brand at the top of your industry.

  • Discover how branding is used to build consumer recognition and move your brand to the top of the catering world list with potential clients
  • Find out how to expand your brand to gain more positive publicity and clients
  • Learn the steps to pitching your brand to a producer and getting on TV
  • How to become an expert guest on network TV and build your brand into one everyone recognizes and wants to hire within the catering industry

EVENT INFO: Building a Brand 7 Establishing Your Expertise

June 15th from 5:30- 8:30PM

The House of Sweden at 2900 K Street, NW DC

$40 Members, $50 Guests, $10 late fee after June 14th

 

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