Posts Tagged ‘facebook for journalists’

Why should anyone like us?

Any opportunity I get to tap into the minds behind the most powerful social network I’m gonna take it. At Gannett HQ I got the chance to attend a Q&A with Facebook Executives Andy Mitchell and Vadim Lavrusik . They gave great examples of how newsrooms and news personalities are using social networking and the “wisdom of the people” to strengthen credibility and conversation. According to Mitchell 50% of Facebook’s 750+ Million users return daily to check in. Their new mobile application already has 250 million tapping away. As a journalist it was helpful to see the different ways to search for sources, news and subjects.

They pointed out that their analytics which are what any brand really cares about, still has some kinks in it (like lack of customization, bad CTR, no way to track time spent on page or top content). Even with that  or lack thereof, it seems everyone is in a rat race to get more people to like them. Even though most newsrooms and managers are still trying to figure out what all this means. You may win the popularity contest online– but how this translates to breaking news consistently through use of fans, improving ratings and above all making some money have not been proven. Sorry.. there’s no answer or app for that.

I will say it was interesting to see how different news stations are vying to increase their Likeness. One promised only exclusive content while another embraced social good donating a bottle of water for every Like they got. Then there was the shop that promised viewers that for 3,000 likes they’d tase their weatherman. Of course it happened… and I agree with the Facebook guys– they could’ve had a higher goal. Talk about adding some real insult to injury.

From my observation– I feel people decide to “Like” a page when they get something free or if their friend asks them to do it. It’s that simple. I’ve had a lot of fun with it getting news tips, story ideas and viewer generated content I can share on-air.

With that, I’m interested in seeing how a page inspires you to pledge your allegiance. What does it take for you to give that virtual and now most highly valued “thumbs up.”

PS: Don’t forget to Like OMG on Facebook 😉

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