Posts Tagged ‘marketing’

Why should anyone like us?

Any opportunity I get to tap into the minds behind the most powerful social network I’m gonna take it. At Gannett HQ I got the chance to attend a Q&A with Facebook Executives Andy Mitchell and Vadim Lavrusik . They gave great examples of how newsrooms and news personalities are using social networking and the “wisdom of the people” to strengthen credibility and conversation. According to Mitchell 50% of Facebook’s 750+ Million users return daily to check in. Their new mobile application already has 250 million tapping away. As a journalist it was helpful to see the different ways to search for sources, news and subjects.

They pointed out that their analytics which are what any brand really cares about, still has some kinks in it (like lack of customization, bad CTR, no way to track time spent on page or top content). Even with that  or lack thereof, it seems everyone is in a rat race to get more people to like them. Even though most newsrooms and managers are still trying to figure out what all this means. You may win the popularity contest online– but how this translates to breaking news consistently through use of fans, improving ratings and above all making some money have not been proven. Sorry.. there’s no answer or app for that.

I will say it was interesting to see how different news stations are vying to increase their Likeness. One promised only exclusive content while another embraced social good donating a bottle of water for every Like they got. Then there was the shop that promised viewers that for 3,000 likes they’d tase their weatherman. Of course it happened… and I agree with the Facebook guys– they could’ve had a higher goal. Talk about adding some real insult to injury.

From my observation– I feel people decide to “Like” a page when they get something free or if their friend asks them to do it. It’s that simple. I’ve had a lot of fun with it getting news tips, story ideas and viewer generated content I can share on-air.

With that, I’m interested in seeing how a page inspires you to pledge your allegiance. What does it take for you to give that virtual and now most highly valued “thumbs up.”

PS: Don’t forget to Like OMG on Facebook 😉

Political (Girl) Power reigns Newsbabes 2011

Washington newswomen (and Bob!) come together for one night to make an impact in the community.

Click for Newsbabes Bash Photo Gallery

DJ Flounder from DC101 kept the pink party going at the 3rd Annual Newsbabes Bash for Breast Cancer. Held at the Fairmont on M Street, the reception was hosted by more than a dozen DC newswomen.

MORE: Newsbabes Bash WUSA9 Gallery

WATCH: 2011 Newsbabes Bash

WTOP’s Bob Madigan was an honorary host this year- helping us spread the word that men- you too can get breast cancer.The bash helps kick-off DC’s Komen Race for the Cure June 4th.
Guest speakers included Ambassador Nancy Brinker, Health & Human Services Secretary Kathleen Sebelius and DC First Lady Jonice Gray Tucker. Breast cancer survivors DNC Chairwoman Debbie Wasserman Schultz and FOX News Channel’s Jennifer Griffin wowed the crowd with their inspiring stories. Pictures by Neshan Naltchayan and Manny Fantis.

Party Photos by Metromix DC

  Great Moments

'DC Cupcakes' Premier, Creator Talks Pitchin' Your Biz

 From representing Georgetown Cupcake to landing it it’s own show…  4-time Emmy Award winning producer Terence Noonan wows Washington with insider secrets to getting your biz media buzz.

WATCH: Terence Noonan Speaks to NACE

For 2 hours he captivated a sold-out crowd from the National Association of Catering Executives giving them the skinny to selling their brand and getting media exposure.

In addition to working on special projects Terence is currently the  Supervising Producer of The Dr. Oz Show. Below, we asked my boy ‘T’ to share some of his top tips with OMG. You’ll want to print this out.

In other news, look for the launch of his new show ‘DC Cupcakes’  will air Friday July 16th!

Terence’s Top 3 Tips to Getting Your Biz on TV:

Tip #1: In three sentences or less, write out who you are and what you have to offer that is unique from what is already out there.

Tip #2:  Spend one week watching local and national TV– like from WUSA9 to The Today Show to Ellen. Educate yourself . Make a youtube video of yourself showing your expertise in action- let the power of the internet work for you. Insider Secret: Dr. Oz staff scours the internet when looking for potential guests for The Dr. Oz Show. 

Tip #3: Write up 3 pitches. Make sure they have a hook and think visual.  It’s all about the tease.. so fill in the blank when thinking of your pitch: “When we come back ___________” 

BONUS:  Come up with 3 stories form your life that you can use for interviews. Being a ‘relatable’ guest will make you more appealing to producers and the people booking the shows.

Follow Terence on Twitter @TVTerence

Oh Snap! Burgers & Why I need Boys II Men

It’s so hard to say goodbye to yesterday…especially when it involves bidding farewell to a great co-worker. I know I’m suppose to be happy for my friend Kevin Goryl after landing a great gig directing the promotions/creative services for a Cincinnati News station, but I HATE he’s leaving.  So from Chadwick’s, round of applause please for baking sensation Suzie Giampetroni for whippin’ up this creative cake- a boob tube to take us back as we officially send our Kevin off to Ohio!

Good Luck Kev!

[Pictured: Lauren Vance, Thomas James aka TJ, Kevin & Cake, Robert Rodriguez, Candace Stankus & Lee Maegolies, Suzie the Baker, Angie & Lauren, Matt King & Patrick O’Brien, Kevin and Brad Crum who is always ‘Keeping it real on WDCA, MY20! and Dan from WUSA Sales Dept]

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