Posts Tagged ‘sales’

Rack It Up Ladies!

I love this new local startup… and it’s a must bookmark for that serious shopper or anyone who likes to get clothes online! Rack It Up is a virtual closet website where users can collect their favorite items from their favorite online stores and RIU lets you know when anything in your closet goes on sale in your size!
How It Works: you shop on any other website, like nordstrom.com or saks.com and ‘rack up’ your favorite items in your closet. An item gets placed in your closet by using the ‘RackItUp’ button which your prompted to install when you create an account (similar to the ‘Pin It’ button on Pinterest). Just drag the button up into your bookmarks bar and the racking can begin.

When a user Racks an item they’re prompted to enter their personal size, color preference & can even enter when they’d like to receive a sale alert for that item- when it goes on sale in general or when it drops by a certain dollar amount or percentage that they can manually enter. As soon as any item in their closet goes on sale in their size & drops to the price they’re willing to pay, we email them a sale alert!! Also we have a feature called Browse the Rack, so users can go there and re-rack any item that catches their eye, enter their personal size and add it to their closet.
RIU is also a community so you can stalk your friends closets: re-rack items they have, love items & comment on items! Happy racking!

Why should anyone like us?

Any opportunity I get to tap into the minds behind the most powerful social network I’m gonna take it. At Gannett HQ I got the chance to attend a Q&A with Facebook Executives Andy Mitchell and Vadim Lavrusik . They gave great examples of how newsrooms and news personalities are using social networking and the “wisdom of the people” to strengthen credibility and conversation. According to Mitchell 50% of Facebook’s 750+ Million users return daily to check in. Their new mobile application already has 250 million tapping away. As a journalist it was helpful to see the different ways to search for sources, news and subjects.

They pointed out that their analytics which are what any brand really cares about, still has some kinks in it (like lack of customization, bad CTR, no way to track time spent on page or top content). Even with that  or lack thereof, it seems everyone is in a rat race to get more people to like them. Even though most newsrooms and managers are still trying to figure out what all this means. You may win the popularity contest online– but how this translates to breaking news consistently through use of fans, improving ratings and above all making some money have not been proven. Sorry.. there’s no answer or app for that.

I will say it was interesting to see how different news stations are vying to increase their Likeness. One promised only exclusive content while another embraced social good donating a bottle of water for every Like they got. Then there was the shop that promised viewers that for 3,000 likes they’d tase their weatherman. Of course it happened… and I agree with the Facebook guys– they could’ve had a higher goal. Talk about adding some real insult to injury.

From my observation– I feel people decide to “Like” a page when they get something free or if their friend asks them to do it. It’s that simple. I’ve had a lot of fun with it getting news tips, story ideas and viewer generated content I can share on-air.

With that, I’m interested in seeing how a page inspires you to pledge your allegiance. What does it take for you to give that virtual and now most highly valued “thumbs up.”

PS: Don’t forget to Like OMG on Facebook 😉

Bistro, BBQ & Cupcake Buggy for the Brave

Westend Bistro teamed up with the Carnivore BBQ and Cupcake Buggy for the Wounded Warriors Project. Hungry Washingtonians anxiously waited their turn to feast on Carnivore food truck’s BBQ and delectable cupcakes.

Sales benefitted the Wounded Warriors Project.

The BBQ food truck and Cupcake Buggy will be at Westend Bistro every Friday from 11am- 2pm through September.

BBQ & Cupcakes on WUSA9 This Morning

Pick of the Day: Best Frame Ever

What a sweet surprise. Suzie from Sales gave me this cute picture holder. It was the perfect pick-me-up I needed after a rough morning! It’s the little things friends do that bring so much love.

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